Research data suggests that Facebook has more than 2.8 billion people who are active each month. Therefore, it is the biggest social media platform.
It’s high use makes it an ideal platform for reaching a huge number of consumers. This is why the Facebook team came up with Facebook Marketplace which allows Facebook users to purchase and sell their items through the application. Before starting Facebook Marketplace dropshipping, it’s worth knowing about Facebook Marketplace Scams to avoid any loss.
On this page, we will explain what is Facebook Marketplace dropshipping, how it works, its pros and cons, and most important, how to drop your order through Facebook Marketplace.
Let’s get started!
What is Facebook Marketplace?
The Facebook Marketplace began as a local buy-and sell platform that allowed individuals to sell their second-hand goods, just similar to Craigslist in reality. The platform has grown significantly since then, however the classified ads aspect of the business is alive and thriving as well.
What has changed is that professional sellers now have a wide range of options for making money on Facebook Marketplace. These include of tools for order management that can integrate with Shops on multiple platforms, as well as Facebook Pay and Facebook Checkout, which enable customers to pay for products directly on the website. Unfortunately, the some of these new features are only available in the US for now.
However, there are still ways in which you can benefit from using Marketplace. The main difference is that you must set up your own payment method, and your listing will only be visible to users in your area. As a result, if a customer is interested by your offering, they will message you to let you know and to ask any questions they may have.
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Once they are satisfied and prepared to make a purchase, you must guide them to your preferred mode of payment, such as by providing your account information or a PayPal link.
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How Does Facebook Marketplace Work?
You must first have a Facebook account; a personal acount will do for you. After you’ve got account, you may begin considering your product. Starting with the assumption that you don’t already have a Facebook Shop or a product catalogue, let’s go on.
1. Pick Your Product and Supplier
A product that is profitable and has a good potential of generating lots of sales is all you need. Volume is your friend in this scenario because dropshipping has comparatively low profit margins. So where do you look for the products? One strategy is to choose a supplier first, then examine the product from that perspective.
Making sure a supplier is nearby because Facebook needs speedy shipping and delivery, with the tracking number being posted no later than three days after the sale date.
Salehoo is a useful tool for this.
2. List Product on Facebook Marketplace
Create your listing next. Click “+ Create new listing” and “Item for Sale” to enter the marketplace.
Use the images you downloaded from your supplier’s website in your listing (you can use this free google chrome extension to download images). Copy the description as well; don’t burden yourself with extra work. If necessary, perhaps clean up the description a little; otherwise, move on to the product category and title.
These are important since they will affect who sees your listing. With your category (there are many subcategories available), try to be as exact as you can, and pick a catchy title. This may not always be the supplier’s name. Consider a few possibilities and consider what would catch your attention if you were your target audience.
Make sure that the only delivery option you choose is “Shipping,” as pick-up plainly doesn’t work for facebook marketplace dropshipping.
Set your pricing lastly. The supplier’s pricing should be added to your fees and a fair margin, like 15%, to create this price. PayPal Marketplace fees are 5%. (or USD 0.40 for items USD 8 or less). You can use this google chrome price calculator to set the price and profit margin before you list your product.
3. Facebook Marketplace Ads
After organising your listing, you might consider posting some ads. When you sell from a personal account, you have the option to “boost” your listings so that they show up higher in a particular search result.
Alternatively, if you’re using a Facebook Business account, you may post targeted advertising with the possibility of A/B testing through the Ads Manager, which is accessible from your Commerce Manager. These ads will appear in your chosen target audience’s Facebook feed as well as in Marketplace search results (labelled “Sponsored”).
4. Check Orders Received
It shouldn’t take long for orders to start rolling in once you get your target audience to see your listing. Customers can write you directly on Facebook Marketplace and ask follow-up inquiries, which is a nice feature for customer care.
This site is different from others like eBay, Amazon, or Etsy in that you have direct interaction with the customer. Yes, it could require a bit more work, but it also guarantees that your consumers receive precisely what they wanted and are delighted.
What Are The Rules for Facebook Marketplace Dropshipping?
• As long as you follow a few simple guidelines, listing on Marketplace is quite simple.
• You must have an active Facebook account.
• You must be at least 18 years old.
• Your listing’s description and photographs must be precise and complete or you risk having your account suspended.
• No selling of prohibited items, including common offenders like alcohol and adult products.
• No exchange of gift certificates, gift cards, or event tickets
• Product cost ranges from $5 to $500. (This is for using the commercial Marketplace tools in the US only)
Pros and Cons of Facebook Marketplace Dropshipping
Pros:
• There is no need to specialise because dropshipping any products is simple.
• There are no fees for sellers.
• Due to Marketplace integration, Facebook Ads is a fantastic option for advertising.
• Due to Marketplace integration, Facebook Ads is a fantastic option for advertising.
• With Facebook’s algorithm, you can easily reach your audience and get a bunch of free traffic.
• Without a website, dropshipping is a good option for novices.
• Without a website, dropshipping is a good option for novices. Customers can message you directly, making customer service simple.
Cons:
• Funds are only deposited five days after an item is delivered or 15-20 days after it has been marked as shipped.
• Additional startup funds are required to pay your supplier for the first few orders.
• Each product must be listed separately; there is no bulk listing tool available. Hard to automate
Final Wording
Facebook Marketplace Dropshipping is an untapped market that many sellers – including dropshippers – have yet to tap.
As we speak, the platform is expanding rapidly. It now has a Metaverse project that will one day be huge. Facebook is accessible to small and large businesses of all sizes. Facebook started out as a social media platform that allowed users to share photos, thoughts and other information. It has since grown into a major business tool.
Facebook Marketplace is a great alternative to Craiglist. It incorporates features from major marketplaces like Amazon, Walmart, and eBay. You can now connect your Facebook store with Dropshipping platforms, which will make selling easier.
DSM Tool is a user-friendly, effective tool that will help drop shippers dropship on Facebook Marketplace. This article is intended to introduce you to the Facebook marketplace, its workings and why it is a lucrative goldmine.
You also learned about dropship suppliers that you can source from and work with. It is important to spend time researching products, evaluating the options, and keeping track of all aspects of your store management.
Open your Facebook store and create a Facebook business account. You won’t regret it, I promise. Good luck!
FAQs
when you make a sale, Facebook will deduct a fee directly from the payout automatically. The Facebook selling fee is 5% or a flat fee of $0.40 for products sold for less than $8.
You have the option of using Facebook payments or making other payment methods with your customer.
You can use your debit or credit card or Paypal account to make payments on Facebook.
- Baby and kids
- Bags and luggage
- Books, movies and music (no digital sales allowed, only real items for sale).
- Clothing and shoes
- Electronics and computers
- Health and beauty
- Jewelry and accessories.
- Mobile phones.
- Sports and outdoors.
- Toys and games
- Adult products (like sex toys)
- Body parts and fluids
- Medical products (such as band-aids, painkillers etc.)
- Ingestible supplements (such as vitamins, protein shakes etc.)
- Documents, currency and financial instruments (such as cryptocurrency)
- Hazardous goods (e.g. bleach)
- Land, animals or animal products (includes meat, but not leather unless from an endangered species)
- Alcohol
- Tobacco products
- Weapons and ammunition
