What is the Formula for Calculating the Markup on a Product for an e-Commerce Store?

The success of your business depends on ideal markup which can be calculated with the help of a free markup calculator.
markup calculator

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Your retail product prices have a direct impact on both your sales and each item’s ability to turn a profit. Unjustly high markups could indicate significant profits in writing. However, until you sell such retail goods, it might not generate any revenue.

Similarly, retail goods with insanely low markups might succeed in the marketplace. But your corporate entity can see reduced profits as a result of these factors.

As a business owner, you frequently mix up the phrases markup and profit margin. However, they are 2 separate accounting phrases. You can use markup calculator to calculate markup percentage on your products. There is also another free selling price calculator which can help you to calculate the selling price of your products even before your list them on your store.

It is essential that you understand the difference between profit margin and markup. Additionally, you must use the appropriate pricing approach for your retail items. This is true because you can meet the goals you’ve set for your profits.

One retail pricing strategy you may use to establish the appropriate price for your retail goods is markup pricing. Before looking for markup, you can know about the various product pricing strategies here.

Learn about markup %, markup formula, and how to calculate markup pricing in this article.

What is Markup Percentage?

Markup percentage is the ratio of selling price and cost of goods. Markup percentages are particularly helpful in figuring out how much to charge for the products or services that a business offers to its clients.

A markup % is a figure used to calculate how much a product costs to produce relative to its selling price. The figure conveys a percentage over and above the cost used to determine the selling price. Markups are typical in cost accounting, which places a strong emphasis on providing management with all relevant data so that they can make internal decisions that are better aligned with the organization’s overall strategic goals.


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What is Markup Percentage Formula?

The markup is given below:

Markup = (Selling Price – Cost) / Cost x 100


Selling price = Final price of the product for customer

Cost = Cost of goods sold


Markup is the percentage value used to indicate the cost-to-profit ratio. The difference between costs and revenues is referred to as profit. For instance, if you spend $100 on an item and sell it for $150, you will have made a profit of $50.


Your profit ($50) divided by your cost ($150) is 33.33%. Using the markup calculator, this value is simple to obtain.

Markup Calculator Free

markup percentage calculator

Using a simple and easy markup calculator, you can calculate markup percentage. There are many markup calculator available online like Miniwebtool,  CalculatorSoup and Omni Calculator. You can use any of them as per your convenience. The Omni Calculator is probably best of them. With the markup calculator, you don’t need to do maths yourself. It does the job for your. You just need to enter the cost and profit, it will calculate the markup percentage itself. There are some free selling price calculators are available. You can use one of them from google chrome store.

What is Good Markup Percentage?

Although there is no specified “ideal” markup rate, most companies choose a markup of 50%.

A 50% markup, also referred to as a “keystone,” denotes a price that is 50% greater than the cost of the product or service.

However, there is a straightforward method you may employ to determine a suitable markup percentage for your business:


Markup = (Selling Price – Cost) / Cost x 100


Simply divide the difference between the sales price and the unit cost by the unit cost. Next, multiply the result by 100 to get the markup percentage.

The markup percentage, for instance, would be 50% if your product costs $100 to create but sells for $150: ($150 – $100) / $100 =.50 x 100 = 50%.

It is acceptable to charge a markup of 50% for your goods or services because this ensures that you will make enough money to cover production costs as well as a profit. If the margins are too thin, you might barely break even after manufacturing expenses.

When you mark up your products using a percentage, you aren’t just adding a fixed dollar amount to each item you sell. It offers greater flexibility and helps you comprehend the long-term worth of the cost plus labor.

How to Calculate Markup on Products

calculate markup

Let’s have example on how to calculate markup on products

A phone protector costs $3 to purchase from a manufacturer.


Thus, $3 is the cost price of each protector for you as a retailer. You now add $1 as your profit to this cost price. Additionally, you charge the end buyer $4 for each protector.

Cost is $3.

Profit is 1$.

Selling Price is $4.

Now according to the markup formula:

Markup = (Selling Price – Cost) / Cost x 100

To help you understand how to calculate markup percentage, here are the steps:


The cost price of your product or service must be established. The Cost Price in this case is $3.

The difference between your product’s selling price and cost price must then be determined. In the case of our example, this comes to $1.

You must now divide the difference between the selling price and the product’s cost price by that amount. In our example, it comes out to be $1.

The average markup must then be expressed in percentage form.

This works out to be [($4 – $3)/$3] * 100 = [$1/$3] * 100 = 33.33% in our example.

Markup VS Margin

For instance, a product that costs $200 to make with a 40% markup would sell for $280. The differences between the two is that whereas gross margin is simply the difference between total revenue and the cost of products sold, markup bases the selling price on the cost of manufacturing.

The markup percentages used by various enterprises, product categories, and industries vary greatly. For instance, a 5% markup might be applied to some products while a 90% markup might be applied to others.

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Mark Kennedy

Mark Kennedy

Mark Kennedy is an Ecommerce Consultant & Dropshipping Trainer at eComWiser California. He has 12 years of experience in Ecommerce industry. He likes to write articles about dropshipping, ecommerce and online business.

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