The market for ecommerce has expanded at an incredible pace in the past years. Since the pandemic started business owners have witnessed the potential of e-commerce. While the potential seems unimaginable, it’s not all roses and sunshine. you will face problems in ecommerce business during your journey.
There are a lot of issues that companies have to face in an ever-changing economic environment.
If you’re operating an online business it is important to be wary of these issues too. If you know these issues prior to them then you can take action to overcome the impact. Here are the top problems in ecommerce business and the best way to tackle these challenge
Conversion Rates
If you’re a retailer store then it’s possible that managing the eCommerce store is a another world, with different challenges.
One thing that is the same is the concept of conversion that is the process of purchasing for your physical store and your online store. Similar to your physical store, there are a few people who visit your site and browses will convert.
In essence the conversion rates of your online store are the percentage of customers who actually buy your item out of the total number of visitors to your website.
The problem for first-time eCommerce merchants? They may get frustrated when they find their conversion rates in only a few digits.
Solution
- Be ready for conversion rates to be lower than what you’d expected: Believe it or not 3 percent is the standard conversion rate. However, it is also dependent on other aspects, such as the marketplace you’re selling it in, and the type of products or services you provide.
- Make sure your eCommerce website is set up to increase conversion rates: Key website elements such as search engine optimization targeted towards your audience of choice and messaging that creates an efficient conversion funnel and strong calls to action that define the user’s journey can increase conversion rates for your site.
Online Identity Verification
Although fraud can happen at times in physical stores however, it’s much more prevalent in an eCommerce setting – particularly if the payment method isn’t secured. Its common problem amongst the other problems in ecommerce business.
The purchase made using an untrue phone number, address, or information about payment can lead to an enormous loss of revenue.
How do you secure payments for your customers, and avoid fraud?
Solution
- Check for indications of suspicious activities: Indications of fraud could be a sudden increase of transactions and zip code numbers that don’t correspond to a state or city. Always provide an automatic verification code to customers who sign up and make a purchase to confirm that the buyer is legitimate and that the purchase is genuine.
- Use safe Software solutions Create an eCommerce security system to detect fraud attempts with multi-layered authentication. These programs include features like SSN verification, identity checks , and instant authentication, which makes it possible for eCommerce businesses to stay ahead of fraudulent hackers.
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Consumer Expectations
According to a report from the industry the customer experience was rated as the number one factor that customers looked at when buying from a company.
What is this referring to? Consumers have found that customer experience was more important than cost and more so than the product itself.
In today’s highly saturated market your product isn’t always the only thing to consider. Customers are looking for more.
eCommerce big, Amazon, for example increased the expectations of consumers game through their famed shipping system.
How can an eCommerce brand able to compete?
Solution
Integrate an order fulfilment process: A strategic process enables your company to collect and store inventory, process, pick, pack, and ship orders in a timely and organised manner, which can lead to increased customer satisfaction.
Always assess your service: Review client complaints and conduct customer surveys to continuously evaluate your customer service. To make sure you’re meeting client expectations, update your processes and rules as necessary.
Establish connection with your custoer: Ensure that your client feels important that he feels connected to your brand. Sending personalised emails or texts with information on new products, shipping updates, birthday greetings, and even “We miss you, here’s a discount code” comments can help you forge this connection and increase customer retention.
Customer Support
Even though chatbots appear to have taken over the globe, only 34% of internet buyers worldwide feel comfortable using artificial intelligence for customer care when making purchases.
While chatbots are useful for generating leads and are economical, human service still provides clients with a more individualised experience.
Solution
Always Involve Human Touch: For more complicated concerns like payment disputes, 40% of customers say they prefer speaking to a live person over the phone. Even if providing automated customer care is handy, clients still prefer to speak with a human agent when complex financial issues are involved because they want prompt, correct responses rather than chatbots’ prepared responses.
Get Feedback: Whether you have human or automated customer service, gathering feedback is still vital. When you send out customer satisfaction surveys following help via calls, emails, or chat, you can learn how your customers feel about the performance of your support team.
Cyber Security Issues
Cyberattacks are one of the major problems in ecommerce business. They have the potential to ruin your brand’s reputation and drive away customers for good by infecting your eCommerce website with viruses and, even worse, by jeopardising the security of your customers’ critical data.
Solution
Control your own servers: Ensure that your eCommerce website is hosted on a separate server that is solely your responsibility.
Maintain regular data backups: In the eCommerce industry, making a backup of your whole database and all of your information is crucial.
Install security plugins and other safety measures: These are made to guard against hacker attacks. Firewalls, two-factor authentication, and other security plugins are widely available online for a variety of platforms and systems.
Shipping
If shipping is free, customers are willing to purchase a more expensive goods.
60 percent of shoppers anticipate receiving free delivery from businesses, according to the National Retail Federation.
But before you dismiss consumers as being cheap, consider the wider picture of why free shipping is so important. Offering free shipping can boost your revenue by encouraging online shopping.
Solution
Wrap up all expenses: Your products may be more appealing to customers if you include all expenses, including shipping fees, in the pricing because shipping cost is one of the major problems in ecommerce business. The good pricing strategy should be adopted to earn profit after excluding all the expenditure.
Buy supplies in bulk: Do you need bubble wrap or poly mailers (lightweight plastic envelopes) for your packaging? Purchasing materials in bulk will help you save about 25%!
